I go to bed to the news that Charlie Sheen is ranting and raving. I drag myself out of bed to the news that Charlie Sheen is still ranting and raving.  I get my first cup of coffee, clear my head and still……Charlie Sheen is ranting and raving.  I feel like I’m in the movie Groundhog Day.  Every morning it’s the same thing.  Every evening it’s the same thing. As a public relations’ specialist, I can’t do a lot with...

YouTube has only been around five years, but it’s hard to image life without it. Just ask anyone that’s ever randomly shouted, “OUCH! Charlie bit me.” The site has been integrated into college curriculum, the corporate world and our everyday lives. Video is engaging, entertaining and just about everywhere.Companies and public figures have long-recognized the power of video (think election season), but only those with enough to pay...

Publicity. Check. Event Planning. Check. Reputation Management. Check. We have you covered.But you need a website, a social media policy, want to do some Facebook promotions and wonder if a link-building campaign might help drive traffic. Check, check, check and check. We can do that too.  After 15 years in PR, I’m never surprised when people I meet don’t know what it is that we do. Honestly, I think my own father still...

There’s a new Twitter study each week – many of them are useful, many, not so much. I tend to read them all, and look for the information that will be most useful for social media marketing for both my clients, and for the agency. A recent one that caught my interest looked into the relationship between the number of Followers you have, and how – or if – larger numbers equate to more influence. The Harvard Business Review did a...

Yesterday, I read a great post by Jeremy Porter at Journalistics on how media relations will get easier in 2010. The consistent thread – no surprise – is that social media and social media tools will play a large role in this positive turn. It got me thinking about how social media has changed the way I do my job. The most obvious fact is that as director of social media, I have to be well entrenched in social networks, applications,...