In his book Decision Points, former President George W. Bush offers a candid look at his decision-making process while in office. From the war in Iraq to his efforts to reform Social Security, the book is a rare glimpse inside the mind of one of the most controversial presidents of my lifetime. It’s a good read for anybody interested in politics and history, whether you agreed with Bush much or not. The section in the book...

The age old debate about what prompts awareness and visibility for a brand reappeared this month on the pages of Georgia Trend. According to the article, spending on public relations has increased while advertising is down. The media research firm SNL Kagen reports that overall public relations spending in the United States will climb almost three percent this year to $210 billion following two straight years of decline (by 5.5 percent in...

Publicity. Check. Event Planning. Check. Reputation Management. Check. We have you covered.But you need a website, a social media policy, want to do some Facebook promotions and wonder if a link-building campaign might help drive traffic. Check, check, check and check. We can do that too.  After 15 years in PR, I’m never surprised when people I meet don’t know what it is that we do. Honestly, I think my own father still...

Interesting article in yesterday’s New York Times is a good reminder about the importance of brevity and clarity in business communications. Guy Kawasaki is renowned for the 10-20-30 rule of presentations that encourages the presenter to focus his audience on the most critical points. Nearly all of us have suffered through the death-by-PowerPoint meeting where after slide 47, you’re hoping for any intervention that will relieve your...

I heard that about 40 times yesterday, as I spent most of my day on the set of a new video for Ready Georgia, a program of the Georgia Emergency Management Agency. This is the second year we’ve developed a series of Web-based videos for Ready. It’s a tactic we strongly believe in for relaying our clients’ messages and engaging their audiences. Plus, it’s fun, so it reminds me why I love what I do. It’s virtually impossible...