Spring’s motivating warm weather – and the fact that the year is a quarter over – makes now an excellent time to reflect on what’s working in your daily routine and what needs to be adjusted. For this blog post, I analyzed my day and identified five habits that typically underpin a successful day at the office. Whether you are a spokesperson, a CEO, a PR professional (or all of the above), these five habits can help you improve your...

The public and media’s desire for the newest, latest and greatest information can put a tremendous amount of pressure on a brand, especially when it’s without news.  Most companies experience newsworthy events in a cyclical pattern—a peak when a product launches, but a valley when the product has entered the market and has lost its novelty. How does a company stay in the headlines when it’s business as usual? Many evaluate public...

Santa Claus, the Tooth Fairy, the Easter Bunny – all brand promises gone awry.  But our parents had it right. These major disappointments were merely preparation for the big stage; preparation for our move into the real world where companies and their brand promises often disappoint. Broken promises, whether expressed or implied, can destroy confidence and loyalty. Worse, it can create general apathy. Take the current Washington debacle...

This Sunday, Hollywood stars filled the Dolby Theater in Los Angeles to celebrate the 85th annual Academy Awards. The glamour, fashion and makeup sparkled across the city. But looking beyond the sparkle, you have to ask yourself, what lessons can we take from the Oscars? Know your story Knowing your story is important whether you are a business professional or an Oscar award winner. In order to represent your organization’s brand, you...

“Fresh” is a great word. Everyone wants it. Bosses want fresh ideas, editors want a fresh set of eyes, diners want fresh food and hikers want fresh air. Where would Will Smith be today if he had started out as The Prince instead of The Fresh Prince? Fresh is great because it’s the opposite of stale, and it’s amazing how fast things in life get stale. You may love a funny commercial the first time you see it, but the fiftieth time?...