I admit it: I am one of those girls with a Pinterest wedding board – and I am not engaged. I love Pinterest, and I am not alone. Pinterest has, on average, thirty million monthly visitors. According to Nielsen’s 2012 social media report, Pinterest’s number of monthly PC users grew by 1,047 percent between 2011 and 2012. The number of monthly mobile app and mobile web users add an additional five and 14 million, respectively, and the...

Call me crazy, but I love March. It’s that time of year when the weather starts to warm up (at least in the South), the pollen count reaches epic proportions, baseball spring training begins and college basketball becomes THE topic of all water cooler chatter. Show of hands: how many of you will be filling out brackets and eagerly watching the NCAA tournament this year? I’ve got a serious case of hoops fever these days. Whether or not...

What’s the most effective strategy you can devise to achieve your goals – whether they are sales, votes or changes in behavior? And how do you translate that strategy into words that resonate with your audience? At the outset of a political or business campaign you ask: Where are we now? Where do we want to be? What are the steps to get there? Earlier this year, my colleague Matt Cochran discussed the public relations principles that...

As PR professionals, it is our job to help our clients earn coverage, but even the most talented communicator may find herself in need of a creative boost. Fortunately, this boost of inspiration can come from anywhere; you just have to keep an open mind. Current news stories can provide an excellent basis for nurturing your creative genius. Even though these stories are known, they can almost always be reworked with a new viewpoint or into...

Do you ever feel overwhelmed by social media? Not just the time and effort it takes to make sure your brand is represented on the leading social media channels, but the sheer – and ever-growing – number of sites where potential customers might interact with your brand? Although a website has for some time been considered a necessity for any business – regardless of what it might sell and to whom – Facebook and Twitter are now...