As the March 30 deadline looms, Facebook brands are down to the wire to make the switch to the new Timeline. While this change has been much anticipated for individuals, and only recently offered for brands, many people (including myself) have resisted the switchover. Although Timeline may seem intimidating, these changes can help your organization increase its engagement and better connect with your customers and fans. To help break...

Since the last time I wrote about it, Pinterest, the virtual pinboard website, has gained a lot of momentum. Initially popular with women, the website is quickly catching on with men and businesses as well. Just how popular is it? According to research conducted by Shareaholic, in December and January Pinterest pushed 3.6 percent of all referral traffic, which is more than Google Plus, YouTube and LinkedIn combined. That is huge growth from...

The holidays are coming up, which means that weekends are quickly filling up with shopping, decorating and parties. Whether you are already in the holiday spirit or feeling more like a Grinch this year, here are five ways to prepare for the holidays at the office this season.   Listen to holiday music. With free music services such as Pandora and Spotify, it is easy to compile playlists with holiday music to lighten the mood while you...

I recently caved in and decided to create an account on Pinterest. After hearing it mentioned on Facebook and Twitter, along with reviews from friends, I wanted to see what it was all about. So what is Pinterest? According to its website, “Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get...