In the social media world, a lot of the big news concerns new relationships between social platforms – Facebook and Instagram, for instance – but it is rare to hear about the cutting of ties between larger players on the social Web. Last week, however, Twitter severed ties with LinkedIn – meaning that LinkedIn users would no longer be able to automatically share their tweets via their LinkedIn profiles simply by syncing accounts. ...

Social media marketing takes time… and lots of it. One client referred to it as “feeding the monster,” a phrase I have adopted and use often. Of course, in my head, the monster is more like a Muppet than The Thing, but I digress. Because it does take so much time – posting to Facebook, writing blogs, tweeting, and, most importantly, responding to your audience – it’s reasonable to want to automate some of the process. And there...

This week, I have been thinking about thinking. New thinking, to be exact. In the inevitable way that the calendar shift to December makes “It’s almost the new year!” roll off the tongue, this week has been filled with planning, planning and more planning. I may be unusual, but one of things that I like most about planning for a new year is the opportunity to look at what we’re doing and ask “If I was starting all over with...

Spring cleaning at Cookerly brought a few surprises. As I slowly stripped my desk of old newspapers, ancient files and (by far the most embarrassing) a to-do list hidden in a back drawer from my intern days… I came across a familiar cream envelope. In December I met @LaurenHughes, a PR major at UGA, for lunch and offered her internship search advice from my Grady days. The following week, that same cream envelope landed on my desk. A far...

Recently I had the honor of participating in two green marketing panels: at the 4th annual Georgia Environmental Conference in Savannah and the Association of Commuter Transportation International Conference in Washington, DC. While the overall green marketing umbrella was the same, the presentations took different directions – the first focusing on green washing; the second on how truly green organizations can cut through the clutter...