At Cookerly, it is our job to power perceptions. Whether through traditional public relations, marketing or social media, we’re here to deliver results. We also want to take stock of what other companies are doing to reinvent or update how they are perceived. So, when I heard an NPR report that McDonalds was reaching out to mommy bloggers to promote new, healthier options, like apple slices and 100 calorie fries, for their Happy Meals, I...


