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McDonalds Embraces the Power of Mommy Bloggers

McDonalds Embraces the Power of Mommy Bloggers

At Cookerly, it is our job to power perceptions. Whether through traditional public relations, marketing or social media, we’re here to deliver results. We also want to take stock of what other companies are doing to reinvent or update how they are perceived. So, when I heard an NPR report that McDonalds was reaching out to mommy bloggers to promote new, healthier options, like apple slices and 100 calorie fries, for their Happy Meals, I...

The Lost Art of Entertaining

Who doesn’t crave outdoor patios, dimly lit candles (to set the mood), smoky grills and glasses of crisp rosé? The Wall Street Journal Wine Bloggers offer some terrific suggestions for under $25. Good friends, delicious food – easy, breezy entertaining. Yeah right, sounds awesome, but who in the world has the time? I’ll tell you who; after spending yesterday in our client’s — Fire & Flavor Grilling Co.’s ...

Eat My Blog…

Tonight we dine, ah, but where? I consider myself relatively “well-dined,” in the Atlanta food market; however, with new and delicious spots popping up left and right – how the heck are you supposed to know which awesome hot spot to try next? Call one of my best girl buds and roommie, Kennedy (long for K), she’ll tell you where. This self-proclaimed “foodie” is an avid food blog reader and always seems to know what just...

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