About a month ago, I saw a great deal shared in my Facebook friend feed. Squishable.com, purveyor of oversized plush toys, was offering nearly half off their normally $40 products. Several family members had long coveted these giant stuffed animals, so I jumped on the chance to buy them – and let me just say that the next couple of birthdays on my list are well taken care of. It turns out, plenty of my Facebook friends, and their...

When you search for a product or company, in many instances, Wikipedia will be on the first page – if not the first listing – of your search results. With the announcement of the last publication of Encyclopedia Britannica, we are at the end of an era. Wikipedia is the go-to source for basic information and, often, its crowd-sourced entries are as accurate as some printed encyclopedias. But in a recent survey of PR...

A story in the news this week caused me to ask myself a simple question that most PR professionals have asked themselves at some point: what is “good PR”? I’m not looking for a bookish explanation from PR majors, but what your average PR practitioner thinks it means and how they interpret the question. Ask that question to a room full of PR practitioners at a PRSA conference and I imagine you’ll get textbook answers. Ask the...

You heard it here first! Breaking news! The first to report! The mad rush to get news to the masses as soon as possible has certainly created a well-informed society, with more information coming to us in the blink of an eye than my grandparents could have ever imagined. Twitter, online newsrooms and 24-hour news stations are all up against one another, competing to see who can break the story first. But in this mad rush, we’re...