Call me crazy, but I love March. It’s that time of year when the weather starts to warm up (at least in the South), the pollen count reaches epic proportions, baseball spring training begins and college basketball becomes THE topic of all water cooler chatter. Show of hands: how many of you will be filling out brackets and eagerly watching the NCAA tournament this year? I’ve got a serious case of hoops fever these days. Whether or not...

Santa Claus, the Tooth Fairy, the Easter Bunny – all brand promises gone awry.  But our parents had it right. These major disappointments were merely preparation for the big stage; preparation for our move into the real world where companies and their brand promises often disappoint. Broken promises, whether expressed or implied, can destroy confidence and loyalty. Worse, it can create general apathy. Take the current Washington debacle...

Do you ever feel overwhelmed by social media? Not just the time and effort it takes to make sure your brand is represented on the leading social media channels, but the sheer – and ever-growing – number of sites where potential customers might interact with your brand? Although a website has for some time been considered a necessity for any business – regardless of what it might sell and to whom – Facebook and Twitter are now...

The Olympics are an inspiring display of what humans can achieve given the right combination of natural talent, determination and hard work. Bodies and spirits are pushed to the limit in pursuit of gold medals and world records. I am always intrigued by the relationship between these athletes’ natural talents and the years of training that have led them to this moment. What first sparked an interest in an athlete’s given sport? What...

2: INT OFFICE – NIGHT Fade in on the Main Character sitting at his desk to research a deadly virus. CUT TO: Bing search bar … hands typing on keyboard … pan up back of computer (zoom in on Dell logo) … It’s not new, I know, but lately I’ve been so put off by the unbearable product placements on TV that I decided to do a little digging. First of all, I realize that for decades brands have been slipping products into TV shows...