2: INT OFFICE – NIGHT Fade in on the Main Character sitting at his desk to research a deadly virus. CUT TO: Bing search bar … hands typing on keyboard … pan up back of computer (zoom in on Dell logo) … It’s not new, I know, but lately I’ve been so put off by the unbearable product placements on TV that I decided to do a little digging. First of all, I realize that for decades brands have been slipping products into TV shows...

Every week, I put out a social media trends report to my colleagues, and in it, I tend to write about either Google becoming a real-life SkyNet or Facebook taking over the world. But as the social  and search titans use my interests and search histories to figure out who I am, my faux-technophobia is beginning to seem less like a joke than an actual prediction. No, I don’t really think John Connor is going to send a soldier back in time...

In an instant, a single photograph can connect people, call for action or define a generation. On the other hand, a poorly thought-out advertisement can put even the most respected brands in a tailspin, resulting in a widely publicized scandal and very public backpedaling. In our latest white paper, Cookerly Public Relations investigates the power of images in the digital era and discusses what your company must consider before posting your...

In the race to Facebook’s IPO, all the news seemed focused on guessing just how high the valuation would be as well as the litany of reasons that it would achieve dizzying success. And then General Motors dropped what seemed like a bombshell: it would no longer advertise on Facebook. Seldom has a shift of only $10 million in ad budgets (less than half a percent of GM’s $1.8 billion total ad budget) brought such attention....

My generation grew up bombarded by advertising. By the time my friends and I hit high school, we had seen so many messages for so many different products, we were fed up. Don’t get me wrong, I like a 15 percent discount as much as anyone, but the thought of signing up for a mailing list, entering a contest or, God forbid, clipping coupons was completely foreign to me and my friends. It was time-consuming, it would lead to more ads getting...