When infamously snarky New York Times restaurant critic Pete Wells skewered Guy Fieri’s new Times Square restaurant last week, the controversy went viral. Sarcastic questions targeting the quality of food and Fieri’s personality with harsh, punishing phrasing fill Wells’s review of the restaurant. Line after line of well-written negativity details the critic’s awful experience. Wells includes vicious quips such as, “Somewhere...

Social media has opened the floodgates of interaction between organizations and their publics, though much of that conversation currently takes place with a keyboard. Consider that more than 4 billion hours of YouTube videos are viewed each month and weekly 100 million people take some sort of social action on YouTube, whether it’s liking, Tweeting, commenting or more. Video is a powerful marketing tool that allows a brand to step beyond...

If you’ve logged into Facebook or Twitter over the past few days, you’re probably well aware that it’s Shark Week. In its 25th year, the annual week-long programming event continues to gather steam, which is fueled even more by Discovery Channel’s clever use of multiple social media channels. Shark Week’s official Twitter account has more than 88,000 followers but the account doesn’t merely push out...