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Are Your Facebook Posts Scoring a Slam Dunk?

Are Your Facebook Posts Scoring a Slam Dunk?

I’ve been officially counting down to the start of college basketball season since the University of North Carolina Tar Heels fell to the Kansas Jayhawks on March 25 in last season’s NCAA Tournament.  Yes, I am a UNC basketball fanatic and have been since I was young boy. A Tar Heels win or loss can determine my mood for the day and at times even longer. In the Deep South, November is football season. No ifs, ands, or buts about it....

Buzz Takes Brands to the Next Level

Buzz Takes Brands to the Next Level

If you’ve been to Lenox, Perimeter or North Point Mall recently, you’ve no doubt seen the sheer volume of people that make their way into the Apple Store on a daily basis. There has to be a reason why, right? Is it the service they provide? Is it the products they’re selling? Is it how they market their products? Many brands provide quality service, useful products and clever marketing, so there must be another aspect of Apple’s...

Get It Done: Hit Your Deadlines and Stay Organized

Get It Done: Hit Your Deadlines and Stay Organized

Truth is, this blog post should have been written yesterday – I always like to get things done at least a day before they are due. But with deadlines to hit, calls with reporters and more emails in my inbox than I care to mention, it simply had to wait. I live by the motto, “get it done,” so here it is – a blog on time management and how I finally got around to putting pen to paper. Each morning I arrive at work bright eyed and...

Linsanity! What’s in a HeadLINe

Linsanity! What’s in a HeadLINe

By now you probably know all about Jeremy Lin, the New York Knicks point guard who seemingly came out of nowhere to grab the headlines and the hearts of basketball fans everywhere. Not an easy thing to do, especially in New York. In case you’ve been under a rock, let me share a few recent headlines with you…

Creating a Story That Will Leave a Lasting Impression

Creating a Story That Will Leave a Lasting Impression

Public relations, when done right, can have a lasting legacy. Just ask William Laughead. While you might not recognize Laughead’s name at first glance, there is no doubt that you are familiar with his creation—Paul Bunyan, a child so large it took five storks to deliver him and a whole herd of cows to keep him fed. Beginning in 1914 and continuing for the next 20 years, Laughead, a PR man and advertising copy writer for the Red River...

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