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Swift, decisive responses avert PR crises for Royal Caribbean and Papa John’s

Swift, decisive responses avert PR crises for Royal Caribbean and Papa John’s

While there are numerous examples of companies handling issues and crises poorly (read some of our blog posts about them here, here and here), we also like to recognize those companies that respond swiftly and appropriately to a potential PR catastrophe. Recently there have been two such instances, one involving Royal Caribbean and the other Papa John’s. Early on Memorial Day, a fire broke out on Royal Caribbean’s Grandeur of the Seas...

The Symbols of Power Remind Us of the Power of Symbols

The Symbols of Power Remind Us of the Power of Symbols

This week’s presidential inauguration is a reminder of the power of symbols. Not only was the inauguration (albeit the second) of the nation’s first black president held on Martin Luther King, Jr. Day, the swearing-in ceremony at the Capitol was itself largely symbolic; the President and Vice President officially took their oaths the day before, on the date specified in the Constitution. The public spectacle was only that. And...

The Fallacy of Needing to Be Everywhere

The Fallacy of Needing to Be Everywhere

Do you ever feel overwhelmed by social media? Not just the time and effort it takes to make sure your brand is represented on the leading social media channels, but the sheer – and ever-growing – number of sites where potential customers might interact with your brand? Although a website has for some time been considered a necessity for any business – regardless of what it might sell and to whom – Facebook and Twitter are now...

Having a crisis? Don’t forget to Tweet it.

Having a crisis? Don’t forget to Tweet it.

Crisis communication sure isn’t what it used to be. Certainly, while the basic tenets of crisis communications will always be applicable – tell the truth, don’t speculate, explain what you are doing to fix the problem – the rise of social media requires that it, too, be incorporated into crisis communications. In fact, customers have come to expect it. Facebook, Twitter, YouTube, blogs and several other social media channels are a...

In Praise of the Editorial

In Praise of the Editorial

As someone who specializes in writing, I am called upon to write many things for clients – fact sheets, white papers, news releases, talking points, and the list goes on. But among the many things I might be asked to write, my favorite is an editorial. An editorial, of course, expresses a point of view, an opinion, an argument. A well-written editorial can not only inform, but make complete sense to someone who knows nothing about the...

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