Last week, Google’s third quarter earnings report was released early.  The report surprised investors not only because of its advanced arrival, but also because it showed lower profits than the same quarter last year. The information caused a frenzy among investors, and Google’s stock dropped by around nine percent Thursday. Google might have hoped to make headlines Thursday with the release of the new Chromebook, but the earnings...

Many organizations and brands are finding enormous success by incorporating visual social media platforms into their communications programs. While some brands are hesitant to jump on the bandwagon for fear of joining an application that will quickly lose popularity, companies that are joining their customers (and potential customers) on Pinterest, Instagram and Tumblr are engaging followers and gaining influence. But before an organization...

Taco Bell and Old Spice recently interacted with each other on Twitter, as reported by PR Daily. When Old Spice tweeted “Why is it that ‘fire sauce’ isn’t made with any real fire? Seems like false advertising,” Taco Bell tweeted a response to the mention of their product, “@OldSpice Is your deodorant made with really old spices?” I was surprised when I first read the posts, but it also made sense. If Facebook and Twitter users...

Media relations is something we think about constantly at Cookerly Public Relations, and the question of quality versus quantity often comes up. For example, is it better to have five mediocre placements or one placement that hits the others out of the ballpark? While my colleagues and I work hard to make sure our clients have a large number of quality placements, the high-quality placements do take more time to perfect. However, the effort...

As the March 30 deadline looms, Facebook brands are down to the wire to make the switch to the new Timeline. While this change has been much anticipated for individuals, and only recently offered for brands, many people (including myself) have resisted the switchover. Although Timeline may seem intimidating, these changes can help your organization increase its engagement and better connect with your customers and fans. To help break...