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The “Final Four” PR Lessons from March Madness

The “Final Four” PR Lessons from March Madness

Call me crazy, but I love March. It’s that time of year when the weather starts to warm up (at least in the South), the pollen count reaches epic proportions, baseball spring training begins and college basketball becomes THE topic of all water cooler chatter. Show of hands: how many of you will be filling out brackets and eagerly watching the NCAA tournament this year? I’ve got a serious case of hoops fever these days. Whether or not...

The Ethics of Online Reviews

The Ethics of Online Reviews

Yelp. Amazon. TripAdvisor. I don’t know about you, but these days, I religiously check online product and business reviews before trying anything new. What does Urbanspoon have to say about the quality of that hole-in-the-wall Thai restaurant down the street?  Where can I find a clean, inexpensive hotel room in South Beach? Which laptop do the masses recommend I buy? The Internet has fundamentally changed the way that buyers and sellers...

The Trouble with Twitter

The Trouble with Twitter

What do Kenneth Cole, CNN’s Roland Martin, Ashton Kutcher and Greek triple jumper Paraskevi Papachristou have in common? All found themselves backpedaling following controversial remarks made on Twitter. In recent years, the social media channel has become an increasingly valuable tool for communication, powerful enough to help spur uprisings in the Middle East that have toppled governments. But when used carelessly, those 140 characters...

OMG, That’s Totes Not Kewl :(

OMG, That’s Totes Not Kewl :(

When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on the train. In recent years, however, one irritation has begun to reign supreme – the increasing use of texting and tweeting lingo in corporate communications and business emails. Example: “OMG. I just had the best idea. Can’t wait 2 share w/u,...

Ignore Online Criticism…at your own risk

Ignore Online Criticism…at your own risk

Only a few weeks after H&M came under fire for stealing an independent artist’s design and failing to give her credit, Claire’s Accessories is now getting the heat over allegations they ripped off necklace designs from a British jewelry designer. While the plagiarism is bad enough, criticism of the two companies didn’t really spike until news of their botched response spread across the interweb. In both incidents, the companies...

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