Earlier this month, Cookerly welcomed Georgia College & State University senior Julia Richardson as she spent the day shadowing our team. Julia is studying mass communication at Georgia College, and we asked her to write a guest post about her experience at the agency. We hope you’ll enjoy this inside look at a day in the life at a public relations agency. To learn more about Cookerly Public Relations and our opportunities for...

Let’s talk about something that wasn’t announced at yesterday’s Apple event: NFC. NFC, or near field communication, is a technology that allows two devices in close proximity to “talk” to each other. Whether you wave your NFC-enabled smartphone over a credit card reader to pay at a store or the store sends a coupon to your phone as you walk by, NFC is going to change the way consumers interact with brands, friends, money, social...

Where do you get your news? Now think about where your parents – or grandparents – got theirs. The answers are likely very different. My parents watched the local TV evening news, followed by a national broadcast. Each morning, my dad brought in the Charleston Post & Courier from our driveway. The Sunday morning edition was a particular treat, calling for at least an hour of reading and a cup of coffee. Today, I continue that one...

2: INT OFFICE – NIGHT Fade in on the Main Character sitting at his desk to research a deadly virus. CUT TO: Bing search bar … hands typing on keyboard … pan up back of computer (zoom in on Dell logo) … It’s not new, I know, but lately I’ve been so put off by the unbearable product placements on TV that I decided to do a little digging. First of all, I realize that for decades brands have been slipping products into TV shows...

In the social media world, a lot of the big news concerns new relationships between social platforms – Facebook and Instagram, for instance – but it is rare to hear about the cutting of ties between larger players on the social Web. Last week, however, Twitter severed ties with LinkedIn – meaning that LinkedIn users would no longer be able to automatically share their tweets via their LinkedIn profiles simply by syncing accounts. ...