Brands that interact with their audience are more likely to sustain attention, build awareness and invoke a response from their target audiences. Although most of the Super Bowl commercials were lackluster this year, several of the ads used social media-based calls-to-action that helped poise the sponsoring brands for success.   While you may not typically enjoy Coca Cola and Oreos in the same sitting, the two food brands employed similar...

As PR professionals, it is our job to help our clients earn coverage, but even the most talented communicator may find herself in need of a creative boost. Fortunately, this boost of inspiration can come from anywhere; you just have to keep an open mind. Current news stories can provide an excellent basis for nurturing your creative genius. Even though these stories are known, they can almost always be reworked with a new viewpoint or into...

A few weeks ago, I was afforded the opportunity to travel to London, and – as a recent college grad – I jumped at this chance to observe as the city prepared to host the 2012 Summer Olympics. As I strolled through the streets of London, I wondered, how is England preparing for this kind of pressure? The eyes of the world will be on their nation, and the risk of a PR crisis is ever present.