Since opening our doors 20 years ago, I have gained increasing respect for the role good PR can play in growing business and revenues – both in tangible and intangible ways. But small PR missteps can have the opposite effect. Having worked with hundreds of companies from all over the U.S., I’d like to highlight four mistakes companies often make when it comes to public relations. 1. Not building a sustained marketing PR...

It’s weird how things happen. About 20 years ago I had made the journey to see my gynecologist, Dr. Charles Hammond, who was and continues to be a big deal at Duke University Medical Center.  I had acquired him as my doctor some years earlier while a student at Duke and felt like there was no need to break in another gynecologist. It just became an annual ritual to go have a physical at Duke and he became my only doctor. On this visit I...