Five Tasks Communicators Should Have on their “To Do” List Every Day

Spring’s motivating warm weather – and the fact that the year is a quarter over – makes now an excellent time to reflect on what’s working in your daily routine and what needs to be adjusted. For this blog post, I analyzed my day and identified five habits that typically underpin a successful day at the office. Whether you are a spokesperson, a CEO, a PR professional (or all of the above), these five habits can help you improve your daily routine and accomplish your business goals.

1. Read. Keeping up with the breakneck speed of news is a crucial activity that is easily pushed aside by more urgent tasks. Reading the newspaper for general news or a trade journal for a particular industry can be postponed repeatedly without immediate consequences, but do it enough and your results will begin to show a lack of preparation. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Great ideas are mined from a wealth of knowledge. Forget to read and you’ll have a very shallow mine.

2. Prioritize. I was reminded at a recent lecture here at Cookerly PR about how easy it is to delay important tasks and focus instead on easy or more enjoyable responsibilities, such as responding to email. If you don’t rank the importance of your to-do list, you’ll end up doing what you find easiest while delaying what could be more consequential. Disorganization and lack of deliberation produce stress and mistakes; prioritizing is the answer.

3. Assess. Assessing what did not get done on your list is just as important as making the list in the first place. Throughout the workday – and especially before heading out for the evening – evaluate your progress. For me, having a clear picture of what needs to get done before the end of the day or week puts my mind at ease; I know there won’t be any unwelcome surprises that I could have prevented.

4. Work out. Okay, this one may be aspirational. Making time for a daily workout is difficult, especially if you’re married, have children or a long commute. But, like reading, neglect it and your work will likely suffer. Nothing loosens up writers block like a rush of endorphins from a good workout. If you can’t exercise every day, do it as much as you can. I promise you’ll notice a difference.

5. Contribute. Look for ways to improve your agency. Admittedly, this does not come as naturally to me as it should. I like seeing my to-do list shrink too much; it makes me feel productive. However, investing time in a project for the collective good is a fundamental element of teamwork. Whether you launch a company-wide fitness contest or share a really good pitch, think about how you can help your colleagues do their jobs better. You’ll help yourself in the process.

What would you add to this list? Leave a comment below and share your “must-do” daily activity.

19 Responses to “Five Tasks Communicators Should Have on their “To Do” List Every Day”

  1. Erica warren says:

    Matt, this blog offers excellent ideas for keeping your mind sharp and being successful. Being new to the private sector, I find it a challenge to fit all of these things in, but I know they are critical, especially the exercise and reading. Excellent post to get pumped up for another quarter.

  2. I really enjoyed this article… As PR professionals, it’s hard to make time for ourselves, so I appreciate the emphasis on fine-tuning skills through reading… and fine-tuning our stress level and bodies through exercise.

    Thanks again!

  3. Look at clearance sales. Online shops and outlet stores sometimes hold clearance sales. Take advantage of these promos to ensure huge savings. You could ask a favor from the sales attendant and tell him to inform you whenever they have such sales coming up. You could also join e-mail groups (if they have one) to alert you whenever clearance sales will occur. oakley holbrook sunglasses

  4. Setting up a profile, uploading photos and videos, updating information, and responding to customers may seem
    basic to the internet savvy people, but to others it can be a daunting
    task. ve gotten used to, to tell them the news to believe it.
    But, measuring tools for marketing can be a daunting task.

  5. From the aforementioned information, it’s going unsaid there are a number of ways to deal with hemorrhoids in the home, plus, not only do you be able to save money when working with these effective treatments however, you also get the satisfaction of understanding that you treated your piles by yourself, how satisfying is that. One study, in line with the article, “Study finds painkillers raise hypertension,” reported how over-the-counter commonly-used painkillers like aspirin, ibuprofen and acetaminophen can raise blood pressure levels and the risk of heart disease among men, U. Apart from these methods, surgery is the one other option.

    My page; website

  6. However, for the more effective solution,
    take the time and assess the traffic patterns from the carpeted parts of your
    house. The following rug cleaning tips will ensure that carpets beautify your house and have longevity so
    that you will get every penny from your new carpet.
    At once, experienced Bristol carpet cleaners stake care
    in employing only friendly to the environment products.

  7. Whats up this is kind of of off topic but I was
    wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding know-how so I wanted to get
    guidance from someone with experience. Any help would be greatly appreciated!

  8. Hey! This is kind of off topic but I need some help from an
    established blog. Is it difficult to set up your own blog?
    I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about making my own but I’m not sure where to begin.
    Do you have any points or suggestions? With thanks

  9. Hi there to every single one, it’s truly a pleasant for me to visit this web page, it contains priceless Information.

  10. If you desire to take much from this piece of writing then you have
    to apply these techniques to your won web site.

  11. My coder is trying to convince me to move to .net from PHP.

    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on a
    variety of websites for about a year and am nervous about switching to another platform.

    I have heard very good things about
    Is there a way I can import all my wordpress content into it?

    Any kind of help would be greatly appreciated!

  12. Nice blog right here! Additionally your site rather a lot up fast!
    What host are you the use of? Can I get your associate hyperlink to your host?
    I desire my website loaded up as quickly
    as yours lol

  13. Gather as much information about it so that you will know the
    first signs of the infection. According to the Health Care Industry article, “Monolaurin possesses anti-viral, anti-fungal, anti-protozoal and anti-bacterial properties. The type 1 virus is primarily associated with infections of the skin and oral mucous membrane, and type 2 with infections of the genitalia (although the converse can and does occur).

  14. Hi! I’m at work browsing your blog from my new apple
    iphone! Just wanted to say I love reading through your blog and look forward to
    all your posts! Keep up the great work!

    my page; Computer Repair Coral Springs

  15. Good day very nice web site!! Man .. Excellent .. Wonderful ..
    I will bookmark your site and take the feeds also?

    I’m satisfied to find a lot of helpful info here in the publish, we need develop extra techniques on this regard,
    thanks for sharing. . . . . .

  16. According to the complaint against them, the Chisholms ‘have lived
    in luxury homes in suburban Minneapolis, driven a $30,000 Lexus and also collected welfare benefits in Florida.
    Where can you look for reliable and honest information. The
    two recently launched Swan sailing yachts, Swan 112 Highland Breeze and Swan 90 Alix, adds to
    the luxury hotel chains current fleet which that includes Swan 90
    Solleone and Swan 100 Virago.

    Visit my web blog – greek island regency yacht vacations

  17. Aw, this was a very good post. Taking the time and actual effort to make a top notch article… but what can I say… I put things off a
    lot and never seem to get nearly anything done.

  18. From chronic illness to life cover, insurance is a must for every family.
    In reality, certain companies appeal to
    certain demographics the best. Veterinarians must spend their time wisely in order to stay
    competitive in today’s economy.


  1. 5 HABITOS QUE TODO PROFESIONAL DE PR DEBE PRACTICAR A DIARIO | Blog de Mex PR Digital - [...] Matt Cochran es supervisior de cuentas en Cookerly Public Relations.  Twitter@MattCochran. Una versión de este artículo se publicó en Cookerly …
  2. 5 tasks for every PR person’s daily to-do list – Women In PR - […] Matt Cochran is an account supervisor at Cookerly Public Relations. Follow Matt on Twitter@MattCochran. A version of this story originally …

Leave a Reply