It sounds like the introduction to a clever riddle, but this is the question marketers should be asking themselves as brands (and fans) move their activities increasingly online.
How is social media like a telephone?
Ten years ago, businesses could push out a website with a simple contact form and a few contact-us email addresses, but this is no longer the case. Customers are liking brands on Facebook, sharing their experiences on Twitter and posting their problems to forums. No longer just a space to promote your brand, social media is an incredible tool for connecting with your current customers to learn about their experiences and listen to their ideas. And yet, when it comes to answering those queries or managing current customer relations, brands are having trouble.
It is time to rethink how we use social media. In our latest white paper, Cookerly explores the best case scenario when a company uses social media to solve issues and retain customers and discusses how your company can take advantage of evolving customer relationships and social CRM in this digital age.