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Not All Spokespeople are Created Equal

Not All Spokespeople are Created Equal

Establishing an organizational spokesperson is one of the first steps in creating an effective PR strategy.  The right representative can positively shape an organization’s image and reputation by providing a face to the company, humanizing the brand and demonstrating the depth and strength of leadership. But despite being a somewhat obvious need, the decision should not be taken lightly. For most brands, there is not a “one size fits...

Taking Advantage of Facebook’s New Rules for Promotions

Taking Advantage of Facebook’s New Rules for Promotions

Contests have long been one of the most effective ways to garner attention and affinity on social media, and some big news from Facebook means the rules for contests have changed—even if you didn’t know about them in the first place. Facebook unveiled a new promotions policy last week, making it easier for businesses to host contests on their Facebook pages. Previously, if you wanted to run any sort of contest that included giveaways or...

Create A Priceless Reputation with Strategic Public Relations

Create A Priceless Reputation with Strategic Public Relations

As Warren Buffet quipped, “it can take 20 years to build a reputation and only five minutes to ruin it.” Of course, everyone wants a good reputation. But how do you get one – and more importantly, keep it? Companies often enlist the help of a public relations firm for a crisis plan or issue management. Others know they need to be ready for a “problem,” but don’t believe it’s “that much of a concern right...

Pro Bono Spotlight: Murphy-Harpst

Pro Bono Spotlight: Murphy-Harpst

Child abuse is not a pleasant topic. When we hear about the sexual, physical or emotional abuse of a child it’s easy to shake our heads, count our blessings and move on to a new thought, TV channel or conversation. But did you know that the state of Georgia receives 207 reports of child abuse and neglect each day or that thirty-three percent of these victims are age three and younger? These statistics are staggering, aren’t...

Are Community Support Efforts Your Best Kept Secret?

Are Community Support Efforts Your Best Kept Secret?

Building, and then growing a company is not easy. It takes energetic and effective managers and employees, a detailed plan, strong fiscal management and usually, a little luck. Additionally, you want your company viewed in the best possible light by your customers (current and potential) and the community at large (both in town and on the World Wide Web). More and more companies are embracing Corporate Social Responsibility (CSR) as not...

Burying a Bad Online Reputation

Burying a Bad Online Reputation

When it comes to search engine rankings, most companies pay big bucks to boost the online visibility of their business or product. Made first page of Google? That’s great…as long as the news or reviews are positive. But what happens if the first mention of your business is a scathing review from the local newspaper? Or negative customer comments posted via blogs or online complaint forums? According to a Cornell University study, 56...

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